michael rosewood visual identity
Michael Rosewood accidental law firm identity, is a concept design project. It is geared to create a system for an accidental law firm that provides legal services to others in a caring manner. The company strives to represent the values of "warmth, caring, justice, and trust."
Logo and Business Collateral
CHALLENGE: To create a brand identity that exhibited the values of "warmth, caring, justice, and trust.”
SOLUTION: I decided to give the visual identity a personable and friendly personality using the color palette and pattern choices. I used a strong orange to show warmth, enthusiasm, and caring, contrasted with a dark blue to display trust and justice. The rectangular patterns used throughout the identity were created to emphasize trust, because of its strong shape, all while creating a unified system of a personable personality towards the brand.
LOGO DESIGN AND PROCESS
I designed the logo to be a logotype and used the initials of the name to be the mark to identify the company. This would allow for the personable and caring personality of the brand to shine through.