Fusing Education Catalog
As an intern at Fusing Marketing, I was tasked to work with another designer to design a catalog template to showcase design and printing services offered by the Fusing Education team. This template would be used with an education marketing campaign to bring awareness to the importance of branding New York City Schools. The role I played on the team was that of designing the layout for catalog, as well as, helping create some mockup images on the services provided.
CHALLENGE: To design an education catalog that showcased custom design and printing services offered by Fusing Education. Fusing Education is an umbrella department of Fusing Marketing, a digital marketing agency. I had to adhere to the brand guidelines with Fusing Marketing, and find a way to incorporate the brand as well as, distinguish it from the fusing education brand.
SOLUTION: To maintain a brand consistency with the fusing education catalog with Fusing Marketing, I used Fusing Marketing's current design elements of geometric shapes as the frame design for the catalog. Many of Fusing Marketing's business collateral include geometric triangular–shaped elements. As such, I decided to use the same design to show consistency with the brand. To add a distinguishable facet, I used the color scheme the marketing team introduced, which was different bright bold colors for each section of the catalog. I felt this color palette helped give the design a friendly, playful vibe for education.
The idea behind my initial design layout was circled around maintaining the brand image for Fusing Marketing. I wanted to keep the color scheme the same for the frame design, yet, create a distinguishable look by creating soft curves for the edges of the layout.
When I researched other catalogs looking for layout ideas for the design, I noticed a trend in having various images of all different sizes on one page, while using an alphabetical or numerical system to combine with the content on the following page. I thought about the target audience being teachers and principals, and about how the catalog design could simplify their busy schedules. As such, I decided to create a layout for the content where the individual looks at the image, the content next to the image, and then the pricing details. I believe this layout simplifies the process of getting the information quickly, instead of looking at the image, then searching the next page for the content relating to the image.
FINAL LAYOUT DESIGN
After working on various iterations of the initial layout design and utilizing the feedback given from my peers, the final layout design was decided upon to use. The curved edges for the frame design were changed to the geometric triangular–shapes. These shapes are more similar to the fusing marketing brand. The change of color scheme is used to separate the different sections of the catalog. These bright colors also give the catalog a friendlier modern approach, as opposed to the corporate approach as seen with the first idea.