flames restaurant visual identity
Flames Restaurant Identity Design is a concept project geared at creating an identity system for a burger restaurant. The restaurant’s brand values represent: Authenticity, Personable service, and friendliness.
Logo, Business Collateral Design, Menu Design, Website Design
CHALLENGE: To create a brand identity that exhibited the values of "Authenticity, Personable service, and friendliness.”
SOLUTION: I created the business collateral and website design using the idea of authenticity and creating the assets using real tactile textures. I wanted the design to have a certain grit to it, to symbolize the idea of authentic quality, and to give that experience across all touch points of the identity.