Fierce website design
The fierce website was a concept project created while interning at Fusing Marketing. The goal of the project was to both show the benefits of female strength training, and to encourage women to sign up for a gym membership.
Website Design using the Wordpress platform
CHALLENGE: To design a website with the purpose to bring new members into the gym. I wanted the website to showcase the importance of community in female strength training, as well as, the individual power, and not just strength, these women have for lifting heavy weights.
SOLUTION: To create a gym website that showcased the strength of women who lift weights. I wanted the website to showcase the strength and sense of community with women who lift weights. I used dark colors throughout the website to showcase strength. I contrasted the dark color tones with a bright orange color to lighten up the mood of the site, from just hardcore strength to a happy enthusiastic strength training.